About
Where we add character to the everyday.
welcome to the studio!
We are an Independent, British Luxury Outerwear brand specialising in transitional coats.
Every garment is carefully designed and made in house by our Creative Director Lili from the studio in Bristol.
Either choose from a selection of styles in our L Max Collection or together we can create a bespoke coat just for you.
Inspired by Lili’s roots in equestrianism, our first collection The L Max Collection is a nod to Lili’s love for riding.
Our linings have a central focus on the incredible anatomy of the horse and our aim with this collection is to create equestrian inspired clothing that doesn't fit the standard mold.
Designed to stand out.
about lili
As our Creative Director, Lili designs and carefully hand makes each order from the studio in Bristol.
Lili studied Art and Design at Bristol School of Art, followed by a 4 year BA Honours degree in Fashion Design, specialising in womenswear at Kingston School of Art. Lili has a wealth of knowledge of both construction and design processes and enjoys designing and creating high quality garments, designed to stand out.
Having also worked within the Bespoke Tailoring industry in London, Lili has a specific affiliation with luxury garments. She aims to bridge the gap between luxury and everyday clothing, maintaining the quality yet making it accessible for everyday use.
"Everyday staples in your wardrobe deserve to have some character.
You should be able to throw on a coat that instantly portrays your unique personality." Lili Sell.
